There are a million good reasons to travel to London and Paris, but this trip started with a little pop of color - or colour, to use the British spelling. Last fall at our Enchanted Bloggers Lunch, my wonderful friend and fellow artist Patricia of PVE Design mentioned a Colour for Creatives workshop she planned to attend in London in the spring - could I come, too? What a fantastic idea. Fast forward a few months, add some serendipitous timing for traveling with and visiting friends, and my bags were packed - with Mr. H. in tow.
Fiona Humberstone is an author, speaker and creative catalyst. She helps small businesses style their brands, enabling them to attract and engage customers - recently she's been working with my friends Carolyn and Cynthia from The Buzz Blog to update Diane James Home and I can't wait to see what they come up with.
Our day with Fiona focused on color psychology and how we can use it to gain a deeper understanding of our brands, making them more authentic, engaging and dynamic. Color was the catalyst to help us paint a clear picture of our businesses and what they stand for at a personal and emotional level. Since I've just started the process of creating branding for I Dream Of Studios and building a website, her guidance couldn't have been more timely - inspiring, energetic and full of ideas, in a few hours Fiona gave me insight not only to my brand, but what defines my work as an artist, what makes it unique to me.
Also inspiring was the opportunity to work side by side with PVE! (That's her mood board above). To become immersed in color, talk about creativity, our shared experience as artists... I hope it's the first of many artful adventures the two of us get to have together.
If you can't travel to London, Fiona's Book How to Style Your Brand launches in May. (I've already ordered a copy!) In it, she walks readers through the process of styling their brands in order to create something deeply personal and compelling.
What colors compel you? What do you think they say about you and your life?
Happy Friday, all. Hope you have a colorful weekend! XO